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DIGITAL CASES

Handpicked digital works

FONTE31 WEBSITE

 

Project created for the Brazilian design agency Fonte31 in 2010. In Portuguese, “Fonte” means fountain and the aim of the project was to express the agency’s portfolio in an elegant, fluid and continuous way. The project is composed of seven different illustrations, put together to make the navigation flow through horizontal scrolling.

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MARTINI HTML5

 

No business strategy in China is complete until you enter WeChat, even if you are one of the most iconic Lifestyle brands with 150 years of history. Martini took advantage of the F1 event in Shanghai to launch its WeChat minisite with a dedicated area about its Williams Martini Racing team.

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Product page, Brand History Page and Wine Process education.

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CACHE CACHE WECHAT ARTICLES

 

Cache Cache is one of the most influential fashion brands for teenagers in the world and it needed help to translate its value to Chinese consumers. Positioned as a girl’s best fashion friend, Cache Cache produces several lifestyle articles to help girls in their daily life, but its Brand was not getting much recognition.

To close the gap between the brand and its target audience, Equancy was in charge of creating Branded WeChat articles using Cache Cache’s strong visual identity and informal language.

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The articles were also displayed at the brand’s Ecommerce to drive traffic.

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TREND BOUTIQUE

 

Branding, website and trend report template developed for an internet based company focused on trend report sales in multimedia PDF format.

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