Absolut needed a hype yet engaging package to leverage its vodka sales in IKEA and Convenience Stores across China. The goal was not just to promote the brand’s daring spirit and attitude, but to educate Chinese consumers on Vodka consumption.
The brand’s new campaign entitled “5 you+1 Absolut” suggests the usage of 5 portions of soft drink with one portion of Absolut. The special packaging should clearly demonstrate this concept and indicate which occasions to consume the product.
The proposals were created in collaboration with Paolo Serafini. www.paoloserafini.com