Starbucks approached Equancy with a challenging goal. Revamp its menu boards by prioritising its main SKU’s, improving readability of Chinese and English product names while immersing Chinese consumers into the coffee culture.
The new boards were designed to improve the coffee shop experience and decision making, even when they must be made in a rush and 5 meters away. With the use of chalkboard textures, imperfect elements and flat design illustrations, the menu introduces details of the most important beverages in a clear and concise way.
Visuals created in 2016-2017 for Marketing campaigns across China.